BPI joint venture partners have served many types of private
and public sector clients in wide-ranging capacities:
Entertainment Publications, Inc.
Ford Motor Company
HAP (Health Alliance Plan)
Johnson & Johnson
McNeil Consumer & Specialty Pharmaceuticals
Nissan North America
Orlando/Orange County Convention & Visitors Bureau
Ortho-McNeil Pharmaceutical, Inc.
Procter & Gamble
St. John Health
The Walt Disney Company
William Beaumont Hospital
The County of Wayne (Michigan)
Eastern Michigan University
Michigan Minority Business Development Council
University of Michigan
Wayne County Community College District
Sectors and Clients
BPI Communications, LLC supports many industries with a wide
array of competencies and solutions. We often find that
significant learnings from our work in one industry add value
to the projects we do in another sector. The synergies created
from the collaborative nature of the BPI joint venture
translate into more creative solutions for our clients.
Automotive and Manufacturing
Budco, one of the partner companies involved in BPI, supports
the automotive industry as a recognized leader in marketing
to, and communicating with, many and varied audiences. This
provides BPI with a foundation and creativity in all areas of
marketing and distribution within the automotive and
aftermarket arenas. Target audiences include dealers,
corporate business owners, vehicle owners, prospects and
consumers at all levels and stages of involvement.
BPI's partners have worked with banks, insurance companies,
and investment organizations to provide solutions involving
creative services, marketing/advertising, public awareness and
employee services. We have developed proven strategies to help
financial companies distinguish themselves in the marketplace
and raise their public profiles. We have the capacity to
provide targeted direct mail and e-mail campaigns, creative
advertising solutions, event planning and more.
As health care issues become an ever more pressing corporate
concern, the BPI Health Care group has emerged as a
significant presence in the industry with years of
expertise. Our Dependent Verification solution provides an
effective way for employers to control and reduce their
health care costs by auditing for dependent eligibility.
Customers in this area include many Fortune 500 companies.
Savings for our customers total more than $500 million.
Recent revisions now make our verification process available
to smaller companies as well.
Health Care Providers
The Medicare Modernization Act of 2003 dramatically changed
the landscape for health plans that are contracted with the
Centers for Medicare & Medicaid Services (CMS). The myriad
of regulations and marketing guidelines for Medicare
Advantage Plans can be a daunting task to manage. Our
Medicare Advantage solution provides an answer for Medicare
Advantage Plans to effectively grow and retain their
BPI partners with pharmaceutical companies and their agencies
to implement a variety of customer relationship marketing and
direct-to-consumer initiatives designed to promote services
and brands. By combining relevant, leading-edge marketing and
fulfillment competencies, we provide integrated solutions,
such as rebate programs, product sampling, professional and
patient starter kits, patient compliance and persistency
initiatives, and direct and e-mail campaigns. Our focus is on
growing and retaining our clients' customer and health care
professional audiences. The commitment to results, enabled by
our ISO 9001:2000 certification and Quality Operating System
processes, has benefited a number of companies in the
pharmaceutical sector. BPI observes applicable FDA and DEA
regulations and is HIPAA-compliant.
BPI has been helping companies in a variety of industries
promote their products to targeted consumers for more than 20
years. Our broad base of experiences includes consumer and
retailer promotions, Web site ordering, distribution of
point-of-purchase materials, loyalty initiatives, and all
types of production and special order fulfillment activities.
Travel and Leisure
BPI applies various competencies to helping companies involved
with travel and leisure reach consumer, intermediary and
travel professional audiences. Resources directed at this work
include online eStore ordering, warehousing and inventory
management, fulfillment and distribution, information
technologies, and digital print.
BPI has unique insight regarding communication strategy in the
education and non-profit sectors. We conduct outreach
activities, develop engaging collateral materials, and execute
public events, always with emphasis on value and impact. We
are especially well-versed in educational diversity and
multicultural outreach to youth and young adults.
Strategic Partners, International, one of the partners in BPI,
brings depth of experience working with government entities,
helping plan strategy, reduce costs, and communicate with
various publics. Our solutions call on competencies in
community outreach, media relations, multicultural
advertising, and event management to help the public sector
work more effectively.